Experience stories of food innovation from around the globe.

The Second Annual Food+City Challenge Prize is an international competition among business start-ups encouraging innovation in the urban food system. Finalists will compete for $50,000 and an incredible package of business startup products and services. 

Check out some of the ways for you to get involved in this exciting event! Free admission, just register here:

  • Engage with a diverse range of international food entrepreneurs as you explore their booths 
  • Vote online and on-site for People’s Choice
  • Meet Evan Baehr during a Get Backed book signing and then watch the finalists bring his approach to life 
  • Snap a foodie photo at our photo booth
  • Ask questions of last year's finalists Ten Acre Organics, Aspire and Tastebud during their "Food Startup: Lessons Learned" panel hosted by Allison Waddell, Food & Culinary Director for Barnraiser.
  • Indulge in sips and bites from Austin favorites like 512 Brewery, Mmmpanadas, Hat Creek Burgers, Easy Tiger, Austin Java, Honest Tea, Wholy Bagel, Tamale House East, Snap Kitchen and more.


The Food+City Challenge Prize is an early stage business startup competition encouraging innovation within the urban food system.  Our Food Challenge Prize launched in 2015 and is now The Food+City Challenge Prize.  We encourage innovators, from across the globe, to create businesses and discover technologies that will improve how we feed cities around the world.  The University of Texas at Austin is our flagship platform for our competition in 2016.  Finalists have been working with their mentors for 12 weeks to prepare for Showcase Day presentations on February 6th. 

How it Works

We choose finalists from the entries submitted between September 1st and October 15th 2015.  Our esteemed advisers pair the finalists with qualified mentors until Showcase Day, February 6th, 2016. On Showcase Day, the finalists will pitch and demonstrate their startup businesses before a panel of judges and attendees. Building on last year’s success, the Food+City sponsors are increasing the awards to a total of $50,000 from $30,000 last year! This amount will be split according to the number of categories that we discover after submissions are reviewed.

A visual summary of the 2015 Food Challenge Prize created by the talented Stacy F.S. Weitzner.

Witness finalists pitch and demonstrate their startup businesses before a panel of judges and attendees on Showcase Day, Saturday, February 6th from 10:00 AM to 4:00 PM at the University of Texas at Austin, McCombs School of Business Atrium.  Here's a list of nearby accommodations.

Social Media Guide

Invite your community.  Click here for sample social media posts and emails about this event.  

Download the Food Startup Handbook

Interested in a copy of the Food Startup Handbook?  Sign up below and we'll send you a downloadable copy.  

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Dr. Robyn Metcalfe on Feeding Your Curiosity

http://www.bestfoodfacts.org/food-for-thought/metcalfe-food-curiosity Fear of food is not healthy, and as people's interest in food and conversations about food grow, so does unnecessary fear about what to eat and what not to eat.